Great Taste, the world’s most coveted food awards, which celebrates the very best in food and drink, has announced the Great Taste stars of 2018. Out of over 12,600 products to be judged, the Curtice Brothers were awarded a 2-star Great Taste award for their Organic Tomato Ketchup, which means judges dubbed their it above and beyond delicious:
“A ketchup with a rich tomato colour and a beautiful aroma.
The flavour is sweet with lots of fresh tomato, and the texture is smooth and light.”
“A very passata-like ketchup. Honest and not full of sweet gloopiness – this is full of tomato flavour.”
“Very pleasing, clear tomato flavours, bright, saliva inducing acidity and a very clean, delightful finish.
If only all tomato ketchups were so bright, clear, delightful and wholesome!”
Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and specialty food producers.
Christoph, co-founder and product designer, feels “honoured and encouraged to be presented with such an endorsement” – “When my friend and business partner Mario approached me with this crazy idea to cook ketchup four years ago, we were so green that we had to consult Wikipedia to grasp even the basics. Just a few years, many lessons and a lot of dumb luck later, however, we had somehow managed to create a ketchup that impressed even the most distinguished clients such as the Claridge’s in Mayfair. Cocky as we had become, we decided to take the ultimate test and submit our ketchup to the jury of the Great Taste award”.
Mario, co-founder and managing director, contemplates Curtice Brothers to evolve into an explicit hotel- and restaurant-brand while his focus is set on the European market. “We are the alternative to industry-ketchup for every restaurateur and hotelier who defines himself through quality, thus refuses to serve his steak or burger with an ordinary ketchup as many others do”. “Our ketchup is fully organic, cooked in Tuscany and contains half as much sugar and salt as the average ketchup.” Mario points out. “Our most important, tasty ingredient are the 77% organic tomatoes, while some other brands, for instance, boast a mere 17% tomato content”.
Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is vinegar, granola, bacon or ketchup being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award. There were 12,634 entries into Great Taste this year and of those products, roughly 10% received a 2-star accolade. The panel of judges this year included:
- MasterChef 2018 champion Kenny Tutt
- Chef and food writer Elly Curshen
- Eco chef and food writer Tom Hunt
- Author and chef Zoe Adjonyoh
- Author and blogger, Izy Hossack
- as well as food buyers from Harrods, Selfridges and Sourced Market.
Great Taste 2018 will reach its exciting finale on Sunday 2 September, when the world of fine food gathers at the InterContinental Park Lane Hotel, London to find out the Great Taste Golden Fork trophy winners for each region, with the final applause reserved for the Great Taste Supreme Champion 2018.