Some years ago I read a book by Simon Sinek in which he noted that People do not buy what you do but why you do it. It does not matter what product or service you are selling; as long as you run your business with honesty and passion, it will succeed. Because people do care.
Pete, the owner of The Beacon Garden Kitchen, a charming restaurant situated in an abundant natural paradise of seventeen acres, with uplifting views and beautiful lakes, is not devoted to his business but to his employees. He does not pride himself on being the prime caterer in the region (although he is) or having the most stunning location (although he has), instead he boasts about the people who are the key to his success. The Beacon is run by his highly talented tribe who create meaningful experiences for their guests every day. And Pete recognises that it is not the genius at the top that makes people great. It is, in the words of Simon Sinek, the great people that make the guy at the top look like a genius.
Food prepared without passion is just food; but cooked and served by someone who loves and takes pride in what they do, it becomes as valuable as a present from a friend. A guest treated like a stranger is just a customer; but cared for with mindfulness and candour becomes a friend. And The Beacon has many of them – including us.