Did you know that ketchup is good for you?
It is indeed if consumed in moderate amounts.
Lycopene for instance, which is the pigment that gives tomatoes their red color, is known to be an anti-oxidant that helps prevent cell damage and inhibits heart disease. It reduces blood levels of low density lipoprotein – or ‘bad cholesterol’ – according to some studies that found levels of LDL drop by nearly 6% in just a few weeks of eating extra ketchup . Further research concludes that frequent consumption of tomato products can be associated with a reduced risk of prostate cancer  and the vitamin A content could be linked to an improved eyesight.
Chelsea’s manager Antonio Conte recently banned tomato ketchup from his players’ menu .
Would he have done this if he had known all the health benefits described above? No. Is the damage done by a few extra calories greater than the players’ emotional pain caused by a ban of their favourite condiment? No. Did the Chelsea canteen fail to offer a healthy alternative to the standard brand of ketchup (with less than 21% tomato content )? Perhaps.
This is why we want to convince Antonio to put ketchup back on his team’s diet: our ketchup is made with 77% tomatoes, it contains 50% less sugar and 55% less salt , it is made from the freshest ingredients and we cook it with the utmost care to retain all the goodness nature provides.
We don’t know much about soccer and even less about Antonio’s rationale. What we do know is, that in live only two things matter: Love and Food. One cannot find happiness without love for someone – or passion for something, perhaps for soccer – nor can we be happy without good food.
We also know that Antonio is Italian – and no Italian on earth would disagree with us on this one.